Vistacom’s audience response system is a natural for your marketing department’s needs. There is no better way to gain customer insights than to benefit from real-time responses. Use our system to augment focus group studies or gain valuable insights from larger group meetings. By integrating our audience response tools into your group sessions, you can take control of the input by tabulating the responses of each attendee. The marketing uses are endless and only limited by your imagination.

Focus Groups

This form of research demands unbiased information that can be analyzed by professionals. Knowing that focus groups are often dominated by more outspoken members, Vistacom’s audience response system enables participants to fully answer key questions without being influenced by the opinion of others. This clear individualized data can be combined with the dialogue of the group setting to generate a more reliable analysis.

Responses can be displayed on a screen in the meeting room and further discussion will likely be stimulated by the answers. This will enable the moderator to dig deeper and obtain key information. Or, you can choose not to display the responses and simply read the report that we provide post-meeting. Another strong feature is that we can channel the video signal to those observing the focus group from another room during the session. Having access to this real-time information enables the pursuit of additional questions or altering the direction of the questions to elicit important responses.

Other benefits include:

• Evaluating new advertising and promotional campaigns
  
  
• Get real-time feedback on new package design
  
  
• Determine brand awareness and image
  
  
• …and much more.

And keep in mind that our system provides you with a custom printed report that re-caps all the questions and responses from the meeting. This benefit relieves you and your staff of the need to take notes during the meeting.