January is arguably the most important time of the year for sales organizations. A company’s annual sales kick-off (SKO) is its most important sales gathering of the year. SKOs are intended to direct, educate and inspire sales teams to reach new levels of success.

New methods of planning and conducting SKOs are needed to ensure meeting organizers aren’t missing the mark. Deliver the best sales kick off meeting you’ve ever had, and avoid these common shortcomings:


1. Your sales kick off meeting content was developed without any feedback from sales reps or managers

2. Your SKO meeting sessions are putting attendees to sleep

3. Your sales kick off meeting lacks clear reinforcement